This short and fun project was taken up during an elective. The brief was to explain the scientific concept behind the working of a product, in our case the childhood favourite vintage toy Putt-Putt boat, through creative and innovative packaging and label design.
I had a lot of fun and made a small reel to show the fin experience of interacting with the packaging and instructions to use the boat!
I am currently curating the studio shoots and documenting the brand and surface design process, feel free to get in touch to know more about the design process and the product :)
